Paper

Mental models of the protein shift: Exploring consumers’ perceptions of the transition

Published May 1, 2023 · L. A. van den Boom, K. L. van den Broek, F. Kroese

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Abstract

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Observational Study

Study Snapshot

Dutch consumers perceive animal well-being and environmental concerns as key drivers of the protein transition, but lack consensus on who drives it, and lack a systems thinking mindset, which may hinder their engagement.

PopulationOlder adults (50-71 years)

Sample size24

MethodsObservational

OutcomesBody Mass Index projections

ResultsSocial networks mitigate obesity in older groups.

Mental models of the protein shift: Exploring consumers’ perceptions of the transition

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