Paper

Employer branding: A strategy to enhance organizational performance

Published Jan 1, 2024 · Arooj Azhar, Nabeel Rehman, Nauman Majeed

International Journal of Hospitality Management

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Abstract

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Study Snapshot

Employer branding in hotels improves organizational performance through the mediating mechanisms of organizational commitment, brand loyalty, and employee retention, but not ethics and corporate social responsibility.

PopulationOlder adults (50-71 years)

Sample size24

MethodsObservational

OutcomesBody Mass Index projections

ResultsSocial networks mitigate obesity in older groups.

Employer branding: A strategy to enhance organizational performance

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